BACKGROUND | MANAGEMENT TEAM | JOBS |  DRIVING DIRECTIONS

Background
One of the most efficient ways to communicate with customers, prospects, and employees is to share information via a newsletter. Effective communication is critical in relationships and vital to success. With a compelling newsletter, the sky is the limit.

The Agony
If newsletters are so desirable, why then, do organizations kill their newsletter programs after only a few issues? Ask anyone charged with producing newsletters, and you’ll quickly hear that the hassle, time, and cost involved makes them as aggravating as they are expensive. The traditional process creates far too many stumbling blocks along the way. Where will the content come from? What will the layout look like? How will the newsletters be distributed? Can they be posted to my Web site? Too many questions, and no real resource available to provide direction and guidance.

What happened to the original promise of the Internet: to bring democracy and collaboration to the communication process? What happened to leveling the playing field, and giving the little guy the chance to be a giant in the world of the Web? Even with the Internet explosion, no one, it seemed, had found a way to make the whole newsletter process easy … until now.

The Ecstasy
iMakeNews is a “one-stop” newsletter service that enables individuals to create and distribute superior newsletters affordably, efficiently, and easily at significant cost savings. On average, producing a standard newsletter can cost $3,000 or more an issue. With the iMakeNews service, that cost is cut drastically, to as little as $100 an issue, exclusive of editorial content.

iMakeNews is an application service provider (ASP) focused exclusively on the full cycle of creating and distributing newsletters. Utilizing its proprietary software, iMakeNews has put all the necessary tools – for formatting, content management, distribution, interactivity, and feedback – on a single Web site. This allows writers and editors to focus on the richness, strategy, and creativity of the editorial content and design, rather than on the cumbersome aspects of the process. Customers can now write and publish often, with no pain.

Management Team
The iMakeNews team and its board of directors know what it takes to build and run a technology business.

Peter Mesnik, president and chief technology officer
Prior to founding iMakeNews, Peter Mesnik was the President and Founder of the WebFiler Development Group, Inc., a spin-off from Alpha Software, Inc. Mr. Mesnik was also the General Manager and principal architect of the WebFiler product line, which was acquired by SoftQuad (NASDAQ OTC:SWEBF) in 1997 for $9 million. From 1991 to 1997, Mr. Mesnik served in a variety of product management and development roles for Alpha Software, including managing the releases of Alpha Five, Complete Home Suite, KidSecure, and Netmailer. Prior to Alpha, Mr. Mesnik was part of software start-up Within Technologies, a developer of Visual Basic-like development environment that was acquired by Computer Associates. Mr. Mesnik graduated Cum Laude from Princeton University with a Bachelor’s in Computer Science and Engineering. He may be reached at peter@imakenews.com.

Jeff Mesnik, vice president, sales and marketing
Prior to founding iMakeNews, Inc., Jeffrey Mesnik was the Global Product Marketing Manager for Axis Communications, Inc. Mr. Mesnik was the architect behind the marketing and sales programs for the introduction of the Axis 200 Web Camera, the ParentNet application (pioneering the use of Web cameras in day care centers), and more recently the Axis 200+ and Axis 240 cameras. During the Business Unit’s second full year of operation it produced $8 million of revenue globally. Prior to Axis Communications, Mr. Mesnik was at Spirit Technologies, a supplier of storage subsystems to the retail channel. There he served in many roles, from setting up the retail channel to the creation of new retail products. Mr. Mesnik was responsible for $8-10 million in yearly sales. Mr. Mesnik has a Bachelors degree in Political Science from Brandeis University. He may be reached at jeff@imakenews.com.

Cameron K. Brown, member of the board
Mr. Brown is the Publisher of Ziff Davis Custom Media. Previously he was the associate publisher of PC Magazine, where he was responsible for managing growth among an existing client base, as well as for opening new markets. Prior to that, Mr. Brown was on the Business Development team at eWeek (formerly PC Week). Mr. Brown has been with Ziff Davis for nine years. Prior to Ziff Davis, Mr. Brown was with Arnold Communications in Boston, working on multiple accounts including Fleet Bank, Bank of New England, Norstar Bank and Blue Cross & Blue Shield. Prior to that Mr. Brown was in Business Development with the Robb Report Magazine. Mr. Brown is a graduate of Hobart College where he received a B.A. in English with additional focus in American Studies.

Kathleen Goodwin, member of the board
Kathleen Goodwin has over 20 years of experience in marketing strategy, communications planning, and sales campaign development. For the last nine years, Kathleen was responsible for the worldwide marketing of Ziff-Davis' publishing division, which included the entire portfolio of ZD publications and their online siblings. She also shaped the successful launch of several of Ziff Davis' publications and advertiser programs. Kathleen was also Group Marketing Director and Associate Publisher for PC Magazine and PC WEEK, where she managed the strategic and tactical marketing of Ziff Davis' two largest revenue-producing brands. Most recently, she was responsible for the successful launch of both myteam.com and SmartPlanet.com. Kathleen also serves as an advisor to early stage Internet companies in the Boston area. She has a BA in Fine Arts from New York University

Edward C. Williams, III, member of the board
Mr. Williams is a Managing Director of Gateway Financial Group and a principal of Brook Venture Fund, L.P. Previously he was a Managing Director at Saturn Asset Management, a Boston based Private Equity firm. His primary responsibility was the management of the firm's equity placement activities. He was also involved with all aspects of the firm's day to day investment banking activities. Prior to joining Saturn Mr. Williams was a Vice President at BancBoston. He also worked at Morgan Stanley in New York where he marketed the firm's global resources and capabilities to corporations, hedge funds and high net worth individuals. Prior to Morgan he was a Vice President with First Winthrop in Boston where he managed a sales team that was responsible for the direct placement of the firm's private investment programs.

Mr. Williams sits on various boards including iMakeNews.com, as well as on the board of a not-for-profit charity that specializes in assisting children with physical disabilities to find adult mentors in the local area. Mr. Williams holds a B.S. from the University of Massachusetts.

Jobs
iMakeNews is actively seeking highly motivated and talented individuals who are intimately familiar with the Internet, it's emerging business models and technologies. We offer competitive salaries and benefit packages.

Currently open positions include:

• Business Development Manager
• Direct Sales Representatives
• Internet Application Developers

To apply, please email your resume to jeff@imakenews.com

Directions to Our Offices

From Route 95/128 (North or South)
- Take Exit 19A (Newton)
- Turn left at second traffic light onto Oak Street
- Turn right at first traffic light onto Chestnut Street
- 1254 Chestnut is the brick building on the left at the bend in the road.
- We're on the third floor.